The demise of australia's leading news websites is well documented.
The tits-for-clicks phenomenon (running with bare flesh or celebs as the main picture) is just one result of the decision not to use the paper media's online face as another avenue for good journalism and stories relevant to our nation.
www.Smh.com.au is the worst offender.
But lo, ninemsn news, the online news site of Channel Nine, has just turned a corner by delivering us a story on 'fake lesbians' as the forth most important story facing Australians.
And it gets worse.
This story, on the apparent increase in women posing as homosexual to be cool - haven't u noticed how trendy it's become lately? - is not even the main thrust...
ninemsn is reporting breathlessly that ninemsn readers say it's fine women fake lesbianism.
I am gobsmacked but not for the right reason.
The online media - surely the least credible is reprting on itself.
I have worked at a few good websites, some in news. I once had an interview at ninemsn where an office tour showed me they had a good twenty back and front-end employees. Say, ten content producers.
Yahoo7 news has two.
By my guess, smh has about three for the homepage and theaustralian a similar number.
That leaves livenews (mostly feeds) and news.com.au (about 20 across affiliates).
With this number of staff I don't see how even the daftest philosophy of 'what people want to read' can excuse such mindless, sex-based recycling of content.
I hope I never need work for any of those sites pretending to be 'news' deliverers.
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